{"id":15136,"date":"2023-10-03T14:16:39","date_gmt":"2023-10-03T20:16:39","guid":{"rendered":"https:\/\/www.lexingtonlaw.com\/blog\/?p=15136"},"modified":"2025-06-06T10:49:06","modified_gmt":"2025-06-06T16:49:06","slug":"women-spending-habits","status":"publish","type":"post","link":"https:\/\/www.lexingtonlaw.com\/blog\/finance\/women-spending-habits.html","title":{"rendered":"Women\u2019s spending habits, statistics and trends for 2023"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"570\" height=\"190\" src=\"https:\/\/www.lexingtonlaw.com\/blog\/wp-content\/uploads\/2021\/03\/woman-laptop-online-spending-finance.jpg\" alt=\"woman looking at laptop\" class=\"wp-image-15137\"\/><\/figure>\n\n\n\n<p><em>The information provided on this website does not, and is not intended to, act as legal, financial or credit advice. <\/em><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.lexingtonlaw.com\/disclaimer\" target=\"_blank\" rel=\"noreferrer noopener\"><em>See Lexington Law\u2019s editorial disclosure for more information.<\/em><\/a><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-background has-link-color wp-elements-4ef9ae798d7836a587985bc295df1ff7\" style=\"background-color:#00204f\">By 2028, women are projected to own 75 percent of discretionary spending in the United States.<\/p>\n\n\n\n<p>Considering women make up <a href=\"https:\/\/www.statista.com\/statistics\/737923\/us-population-by-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\">51 percent<\/a> of the U.S. population, female consumer trends have a strong influence on the economy. Collectively they make up a sizable growth market that can\u2019t be ignored.<\/p>\n\n\n\n<p>Women are increasingly invested in the quality of the items they buy and how well they fit their lifestyle. Since they\u2019re more likely to shoulder the responsibility for things like household purchases, grocery shopping and meal preparation, convenience is a high priority in women\u2019s spending habits and something they seek out in their everyday lives.<\/p>\n\n\n\n<p>Businesses that fail to understand the unique characteristics of female consumers are ultimately losing out on a valuable market. Greater effort will be required to keep up with the evolving consumer landscape that is driven largely by women. By analyzing the statistics associated with women\u2019s spending habits, we can gain insight into their preferences, values and thought processes when it comes to what and how they buy. Read on to learn more.<\/p>\n\n\n\n<p><strong>Note:<\/strong> We reference the most updated data available, but sometimes that information is from several years ago\u2014check each individual source for specifics.<\/p>\n\n\n\n<p><strong>Table of contents:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"#overview\">Overview of how women spend<\/a><\/li>\n\n\n\n<li><a href=\"#men-vs-women\">Men\u2019s vs. women\u2019s spending habits<\/a><\/li>\n\n\n\n<li><a href=\"#online\">Online vs. in-store shopping habits<\/a><\/li>\n\n\n\n<li><a href=\"#consumer-goods\">What consumer goods are women buying?<\/a><\/li>\n\n\n\n<li><a href=\"#purchasing-values\">Women\u2019s purchasing values<\/a><\/li>\n\n\n\n<li><a href=\"#opportunities\">Opportunities for financial success<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"overview\">An overview of female consumer trends<\/h2>\n\n\n\n<p>The impact of female consumerism in the U.S. is hard to understate, as they make the majority of all consumer purchases. This could be attributed to the fact that women often buy not only for themselves but also for their families and children.<\/p>\n\n\n\n<p>With women leading the majority of <a href=\"https:\/\/www.lexingtonlaw.com\/credit\/credit-score-needed-buy-a-house\">household purchases<\/a>, retailers could benefit from focusing on how they can best serve the vast number of female consumers who stimulate their sales year after year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1076\" height=\"1300\" src=\"https:\/\/www.lexingtonlaw.com\/blog\/wp-content\/uploads\/2023\/10\/image-21.png\" alt=\"\" class=\"wp-image-19957\" srcset=\"https:\/\/www.lexingtonlaw.com\/blog\/wp-content\/uploads\/2023\/10\/image-21.png 1076w, https:\/\/www.lexingtonlaw.com\/blog\/wp-content\/uploads\/2023\/10\/image-21-768x928.png 768w\" sizes=\"(min-width: 767px) 600px, calc(100vw - 35px)\" \/><\/figure>\n\n\n\n<ul>\n<li>By 2028, women are projected to own 75 percent of discretionary spending in the United States. [Source: <a href=\"https:\/\/www.nielsen.com\/insights\/2020\/wise-up-to-women\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a>]<\/li>\n\n\n\n<li>Women make 91 percent of new home purchases. [Source: <a href=\"https:\/\/girlpowermarketing.com\/statistics-purchasing-power-women\/\" target=\"_blank\" rel=\"noreferrer noopener\">Girlpower Marketing<\/a>]<\/li>\n\n\n\n<li>An average of 89 percent of women across the world reported controlling or sharing daily shopping needs, household chores and food prep compared to an average of approximately 41 percent of men. [Source: <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2019\/women-primed-and-ready-for-progress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a>]<\/li>\n\n\n\n<li>Women are the primary purchasers of everyday household items. [Source: <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2019\/women-primed-and-ready-for-progress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a>]<\/li>\n\n\n\n<li>61 percent of women in the U.S. believe that they are worse off or about the same compared with five years ago when it comes to finances. [Source: <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2019\/women-primed-and-ready-for-progress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a>]<\/li>\n\n\n\n<li>67 percent of women in 2019 were employed for pay. [Source: <a href=\"https:\/\/civicscience.com\/women-are-still-getting-a-terrible-deal-but-maybe-theres-hope\/\" target=\"_blank\" rel=\"noreferrer noopener\">Civic Science<\/a>]<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"men-vs-women\">Men\u2019s vs. women\u2019s spending habits<\/h2>\n\n\n\n<p>There are often notable differences between the minds of men and women, including what motivates them when it comes to their spending habits. While neither gender can be placed in a box and a broad range of characteristics exist for each, there are general patterns that can shed light on their financial lives and choices.<\/p>\n\n\n\n<p>The answer to the question \u201cDo women shop more than men?\u201d is a bit complex. Women are often far more selective in their purchases than men and are willing to spend the time necessary to find products that fit their needs and requirements. While men are usually more straightforward and goal-oriented in their shopping, women are more detail-oriented, paying attention to the quality of an item before purchasing. The majority of men prefer to get in and get out of a store as quickly as possible, while women generally enjoy the shopping process as a whole.<\/p>\n\n\n\n<p>Female buying behaviors indicate that they want a risk-free and convenient shopping experience, which goes hand in hand with their desire for their purchases to enhance their lifestyles. They frequently prioritize ensuring that their purchases check every box and fulfill their needs, and usually spend more time than men making sure of this before spending any money.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1074\" height=\"1013\" src=\"https:\/\/www.lexingtonlaw.com\/blog\/wp-content\/uploads\/2023\/10\/image-22.png\" alt=\"\" class=\"wp-image-19958\" srcset=\"https:\/\/www.lexingtonlaw.com\/blog\/wp-content\/uploads\/2023\/10\/image-22.png 1074w, https:\/\/www.lexingtonlaw.com\/blog\/wp-content\/uploads\/2023\/10\/image-22-768x724.png 768w\" sizes=\"(min-width: 767px) 600px, calc(100vw - 35px)\" \/><\/figure>\n\n\n\n<ul>\n<li>43 percent of women and 52 percent of men prefer making technology purchases online. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>74 percent of women report finding items on sale matters to them in their purchasing habits, compared to just 57 percent of men. [Source: <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">Belvg<\/a>]<\/li>\n\n\n\n<li>34 percent of women report caring about applying coupons and promotions to their purchases, compared to 26 percent of men. [Source: <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">Belvg<\/a>]<\/li>\n\n\n\n<li>14 percent of women are inclined to study promotional emails, compared to only 8 percent of men. [Source: <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">Belvg<\/a>]<\/li>\n\n\n\n<li>58 percent of women report checking products and prices on Amazon.com before looking elsewhere, compared to 64 percent of men. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/US-UK%20Inclusivity%20Gender-Disconnets-Report-FINAL.pdf?utm_campaign=The%20State%20of%20Consumer%20Spending&amp;utm_medium=email&amp;_hsmi=77755077&amp;_hsenc=p2ANqtz-82JHAUJ4GPW26fONhcS2RGlRrz8Xo0BqhwF9fQjmkaB3rqPMl9MG3ydVd7xU0j84LXxBuW4ic3lODn0dHo-dsdFUihIw&amp;utm_content=77755077&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>42 percent of women are encouraged to buy online if free delivery is included, as opposed to 35 percent of men. [Source: <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2019\/women-primed-and-ready-for-progress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a>]<\/li>\n\n\n\n<li>91 percent of women buy food and groceries in-store, compared to 86 percent of men who do the same. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>Women are 48 percent more likely to use reusable shopping bags than men. [Source: <a href=\"https:\/\/civicscience.com\/older-american-women-leading-the-reusable-bag-charge\/\" target=\"_blank\" rel=\"noreferrer noopener\">Civic Science<\/a>]<\/li>\n\n\n\n<li>30 percent of women are encouraged to shop online if they receive text or email updates on product availability, as opposed to 27 percent of men. [Source: <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2019\/women-primed-and-ready-for-progress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a>]<\/li>\n\n\n\n<li>42 percent of women are encouraged to buy online when the purchase includes a money-back guarantee, as opposed to 31 percent of men. [Source: <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2019\/women-primed-and-ready-for-progress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a>]<\/li>\n\n\n\n<li>67 percent of women examine food labels to determine if a product is healthy, while only 48 percent of men do the same. [Source: <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2019\/women-primed-and-ready-for-progress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a>]<\/li>\n\n\n\n<li>Women are 13 percent more likely than men to deem a product premium based on whether it contains high-quality ingredients. [Source: <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2019\/women-primed-and-ready-for-progress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a>]<\/li>\n\n\n\n<li>Slightly more women than men prefer to shop online at 72 percent, compared to 68 percent of men. [Source: <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">Belvg<\/a>]<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online\">Online vs. in-store shopping habits<\/h2>\n\n\n\n<p>While the digital shopping landscape continues to grow more robust and popular with each passing year, <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">women are still making more in-store purchases<\/a> than they are online. However, even though women consumers are more inclined to spend more in-store, <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">they aren\u2019t as inclined to visit a store in person<\/a> unless they have a specific purchase in mind. Retailers can capture this opportunity by making sure they\u2019re offering the exact products women are specifically searching for when they visit a store.<\/p>\n\n\n\n<ul>\n<li>72 percent of women shop online. [Source: <a href=\"https:\/\/optinmonster.com\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a>]<\/li>\n\n\n\n<li>When shopping online, 77 percent of women say they add extra items to their carts that they didn\u2019t originally intend to purchase. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>Adding extra unplanned items to their cart is more common among in-store shoppers, with 89 percent of women saying they sometimes or always do so when shopping in person. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>69 percent of women choose in-store shopping when they need something specific. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>56 percent of women choose online shopping when they have a specific need for something. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>70 percent of women usually spend $50 or more when shopping in-store, compared to only 49 percent who spend more than $50 when shopping online. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>33 percent of women spend over $100 during an average in-store shopping trip, while only 17 percent say they spend over $100 when shopping online. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>91 percent of women buy food and groceries in-store. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>47 percent of women shop on eBay, and 80 percent of women use Etsy. [Source: <a href=\"https:\/\/www.repricerexpress.com\/online-shopping-gender-differences-maximize-profits\/\" target=\"_blank\" rel=\"noreferrer noopener\">RepricerExpress<\/a>]<\/li>\n\n\n\n<li>46 percent of women shop for clothing and sporting goods online. [Source: <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">Belvg<\/a>]<\/li>\n\n\n\n<li>25 percent of women purchase books, magazines and learning materials online. [Source: <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">Belvg<\/a>]<\/li>\n\n\n\n<li>10 percent of women buy medicine online. [Source: <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">Belvg<\/a>]<\/li>\n\n\n\n<li>35 percent of women spend on travel and holiday accommodations online. [Source: <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">Belvg<\/a>]<\/li>\n\n\n\n<li>30 percent of women purchase household items online. [Source: <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">Belvg<\/a>]<\/li>\n\n\n\n<li>26 percent of women purchase event tickets online. [Source: <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">Belvg<\/a>]<\/li>\n\n\n\n<li>16 percent of women buy music or movies online. [Source: <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">Belvg<\/a>]<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consumer-goods\">What consumer goods are women buying?<\/h2>\n\n\n\n<p>With data pointing to women as most often responsible for the majority of grocery shopping and meal preparation, the food industry represents a significant opportunity for companies to find ways to connect with their female consumers.<\/p>\n\n\n\n<p>Women also spend significant amounts on beauty products, clothes and travel. With clothing ranking as a <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/The-State-of-Consumer-Spending_First-Insight2019.pdf?utm_campaign=Shoptalk%202019&amp;utm_medium=email&amp;_hsmi=70422778&amp;_hsenc=p2ANqtz-8ryEFGXFjMPbr6OCFXP6YfdtosdW5o7RbLHkftaweMsXp1jx5qU09P8W9aiUvIe_uWgUQeGIb8wTQ7cNmXbAbuUYHEzQ&amp;utm_content=70422778&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">top spending category among women<\/a>, the continued evolution of the retail world represents a chance to lean further into the habits of women consumers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beauty and skin care spending&nbsp;<\/h3>\n\n\n\n<p>Women have historically spent a considerable amount on personal care, cosmetics and skin care, and it\u2019s no different today. While makeup and beauty products aren\u2019t a part of every woman\u2019s routine, almost everyone uses some type of skin care product\u2014even if it\u2019s just sunscreen or hand lotion. This sheds some light on the astonishing size and increasing growth of the skin care market, particularly among women.<\/p>\n\n\n\n<p>While older consumers used to lead the demand for products in these industries, an increasing number of <a href=\"https:\/\/www.lexingtonlaw.com\/blog\/credit-cards\/millennial-spending-habits.html\" target=\"_blank\" rel=\"noreferrer noopener\">younger women<\/a> now play a significant part. This could explain the shift in the market, indicating women\u2019s increasing desire for more natural and organic products, which continues to go up as consumers become more knowledgeable about toxic ingredients in their products and factors like sun damage. Cosmetics and skin care brands that recognize these emerging values among their consumers will outgrow those that don\u2019t.<\/p>\n\n\n\n<ul>\n<li>The global skin care industry is estimated to reach $189.3 billion in the U.S. by 2025. [Source: <a href=\"https:\/\/www.statista.com\/statistics\/254612\/global-skin-care-market-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>]<\/li>\n\n\n\n<li>Natural cosmetics had a global market value of $34.5 billion in 2018, and are expected to increase in value to $54.5 billion by 2027. [Source: <a href=\"https:\/\/www.statista.com\/statistics\/673641\/global-market-value-for-natural-cosmetics\/#:~:text=The%20global%20market%20value%20for%20natural%20cosmetics%20and%20personal%20care,natural%20and%20organic%20beauty%20market.\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>]<\/li>\n\n\n\n<li>Women who spend money on their appearance will spend roughly $225,360 in a lifetime. [Source: <a href=\"https:\/\/www.groupon.com\/merchant\/trends-insights\/market-research\/true-cost-beauty-americans-spend-most-survey\" target=\"_blank\" rel=\"noreferrer noopener\">OnePoll<\/a>]<\/li>\n\n\n\n<li>When it comes to beauty-based purchases, women spend the most on facials, haircuts, makeup, manicures and pedicures. [Source: <a href=\"https:\/\/www.groupon.com\/merchant\/trends-insights\/market-research\/true-cost-beauty-americans-spend-most-survey\" target=\"_blank\" rel=\"noreferrer noopener\">OnePoll<\/a>]<\/li>\n\n\n\n<li>Women spend $91 a month on facial products. [Source: <a href=\"https:\/\/www.groupon.com\/merchant\/trends-insights\/market-research\/true-cost-beauty-americans-spend-most-survey\" target=\"_blank\" rel=\"noreferrer noopener\">OnePoll<\/a>]<\/li>\n\n\n\n<li>The fragrance industry will reach an estimated $91.17 billion globally by 2025. [Source: <a href=\"https:\/\/healthcareers.co\/beauty-industry-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Health Careers<\/a>]<\/li>\n\n\n\n<li>Women in their 30s buy more anti-aging products than women between the ages of 40 and 60. [Source: <a href=\"https:\/\/www.groupon.com\/merchant\/trends-insights\/market-research\/true-cost-beauty-americans-spend-most-survey\" target=\"_blank\" rel=\"noreferrer noopener\">OnePoll<\/a>]<\/li>\n\n\n\n<li>Women in their 20s make more makeup purchases than any other age group. [Source: <a href=\"https:\/\/www.groupon.com\/merchant\/trends-insights\/market-research\/true-cost-beauty-americans-spend-most-survey\" target=\"_blank\" rel=\"noreferrer noopener\">OnePoll<\/a>]<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Household and grocery spending<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.bls.gov\/charts\/american-time-use\/activity-by-sex.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Data shows<\/a> that women do the majority of household spending, grocery shopping and meal preparation. With women generally spending more time on household duties than men, it\u2019s no surprise that much of their spending is allocated to these categories.<\/p>\n\n\n\n<ul>\n<li>Women are twice as likely to take charge of household grocery shopping than men. [Source: <a href=\"https:\/\/civicscience.com\/women-are-still-getting-a-terrible-deal-but-maybe-theres-hope\/\" target=\"_blank\" rel=\"noreferrer noopener\">Civic Science<\/a>]<\/li>\n\n\n\n<li>80 percent of women who have children and live with a spouse or partner say they are typically in charge of meal prep. [Source: <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/09\/24\/among-u-s-couples-women-do-more-cooking-and-grocery-shopping-than-men\/ft_19-08-28_genderchores_1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pew Research<\/a>]<\/li>\n\n\n\n<li>75 percent of women without children who live with a spouse or partner say they are typically in charge of meal prep. [Source: <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/09\/24\/among-u-s-couples-women-do-more-cooking-and-grocery-shopping-than-men\/ft_19-08-28_genderchores_1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pew Research<\/a>]<\/li>\n\n\n\n<li>80 percent of women who have children and live with a spouse or partner say they are typically the grocery shopper. [Source: <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/09\/24\/among-u-s-couples-women-do-more-cooking-and-grocery-shopping-than-men\/ft_19-08-28_genderchores_1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pew Research<\/a>]<\/li>\n\n\n\n<li>68 percent of women without children who live with a spouse or partner say they are typically the grocery shopper. [Source: <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/09\/24\/among-u-s-couples-women-do-more-cooking-and-grocery-shopping-than-men\/ft_19-08-28_genderchores_1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pew Research<\/a>]<\/li>\n\n\n\n<li>Women spend more money per grocery shopping trip than men, averaging $44.43 per trip. [Source: <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2011\/in-u-s-men-are-shopping-more-than-ever-while-women-are-watching-more-tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a>]<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Clothing spending<\/h3>\n\n\n\n<p>Clothes have always been a large category of spend among women. The market value for women\u2019s retail is expected to rise to around <a href=\"https:\/\/www.statista.com\/statistics\/551830\/men-s-and-women-s-apparel-retail-sales-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">$394 billion<\/a> by 2025, and retailers are becoming more aware of what women want in their clothing. They value versatility and functionality without sacrificing function and utilize their fashion choices as a source of empowerment and confidence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1076\" height=\"561\" src=\"https:\/\/www.lexingtonlaw.com\/blog\/wp-content\/uploads\/2023\/10\/image-23.png\" alt=\"\" class=\"wp-image-19959\" srcset=\"https:\/\/www.lexingtonlaw.com\/blog\/wp-content\/uploads\/2023\/10\/image-23.png 1076w, https:\/\/www.lexingtonlaw.com\/blog\/wp-content\/uploads\/2023\/10\/image-23-768x400.png 768w\" sizes=\"(min-width: 767px) 600px, calc(100vw - 35px)\" \/><\/figure>\n\n\n\n<p>Growth in the retail industry among women could be due to the fact that economically empowered female consumers who maintain the majority of control of spending in <a href=\"https:\/\/www.lexingtonlaw.com\/blog\/credit-cards\/american-spending-habits.html\" target=\"_blank\" rel=\"noreferrer noopener\">American homes<\/a> have more purchasing power, much of which continues to be allocated toward clothes.<\/p>\n\n\n\n<p>Digital trends are also impacting women\u2019s shopping habits, and <a href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\" target=\"_blank\" rel=\"noreferrer noopener\">almost three-quarters<\/a> of women now shop online. Women are increasingly utilizing social media platforms for fashion discovery, product inspiration and finding authentic reviews from their peers online.<\/p>\n\n\n\n<ul>\n<li>On average, the clothes in a woman\u2019s wardrobe equal between $1,000 and $2,500. [Source: <a href=\"https:\/\/www.creditdonkey.com\/average-cost-clothing-per-month.html#:~:text=How%20much%20does%20the%20average%20woman%20spend%20on%20clothing%20per,though%2C%20at%20%24793%20per%20year.\" target=\"_blank\" rel=\"noreferrer noopener\">CreditDonkey<\/a>]<\/li>\n\n\n\n<li>9 percent of women have over $10,000 worth of clothing in their closet. [Source: <a href=\"https:\/\/www.creditdonkey.com\/average-cost-clothing-per-month.html#:~:text=How%20much%20does%20the%20average%20woman%20spend%20on%20clothing%20per,though%2C%20at%20%24793%20per%20year.\" target=\"_blank\" rel=\"noreferrer noopener\">CreditDonkey<\/a>]<\/li>\n\n\n\n<li>32 percent of women in the U.S. own over 25 pairs of shoes. [Source: <a href=\"https:\/\/www.creditdonkey.com\/average-cost-clothing-per-month.html#:~:text=How%20much%20does%20the%20average%20woman%20spend%20on%20clothing%20per,though%2C%20at%20%24793%20per%20year.\" target=\"_blank\" rel=\"noreferrer noopener\">CreditDonkey<\/a>]<\/li>\n\n\n\n<li>Over half of women estimate that 25 percent of their wardrobe goes unworn. [Source: <a href=\"https:\/\/www.creditdonkey.com\/average-cost-clothing-per-month.html#:~:text=How%20much%20does%20the%20average%20woman%20spend%20on%20clothing%20per,though%2C%20at%20%24793%20per%20year.\" target=\"_blank\" rel=\"noreferrer noopener\">CreditDonkey<\/a>]<\/li>\n\n\n\n<li>Every three months, 73 percent of women refresh one quarter of their closet. [Source: <a href=\"https:\/\/www.creditdonkey.com\/average-cost-clothing-per-month.html#:~:text=How%20much%20does%20the%20average%20woman%20spend%20on%20clothing%20per,though%2C%20at%20%24793%20per%20year.\" target=\"_blank\" rel=\"noreferrer noopener\">CreditDonkey<\/a>]<\/li>\n\n\n\n<li>Around 15 percent of women don\u2019t have clothes older than five years old in their closet. [Source: <a href=\"https:\/\/www.creditdonkey.com\/average-cost-clothing-per-month.html#:~:text=How%20much%20does%20the%20average%20woman%20spend%20on%20clothing%20per,though%2C%20at%20%24793%20per%20year.\" target=\"_blank\" rel=\"noreferrer noopener\">CreditDonkey<\/a>]<\/li>\n\n\n\n<li>Women who are 16 and older spend an average of 76 percent more on clothing than men every year. [Source: <a href=\"https:\/\/www.creditdonkey.com\/average-cost-clothing-per-month.html#:~:text=How%20much%20does%20the%20average%20woman%20spend%20on%20clothing%20per,though%2C%20at%20%24793%20per%20year.\" target=\"_blank\" rel=\"noreferrer noopener\">CreditDonkey<\/a>]<\/li>\n\n\n\n<li>Women between the ages of 45 and 54 spend $793 per year on clothing, the highest spent of any age group. [Source: <a href=\"https:\/\/www.creditdonkey.com\/average-cost-clothing-per-month.html#:~:text=How%20much%20does%20the%20average%20woman%20spend%20on%20clothing%20per,though%2C%20at%20%24793%20per%20year.\" target=\"_blank\" rel=\"noreferrer noopener\">CreditDonkey<\/a>]<\/li>\n\n\n\n<li>75 percent of women over 18 would choose Target for undergarments over Victoria\u2019s Secret. [Source: <a href=\"https:\/\/civicscience.com\/three-fourths-of-women-say-target-is-preferable-to-victorias-secret-for-intimate-apparel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Civic Science<\/a>]<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"purchasing-values\">Women\u2019s purchasing values<\/h2>\n\n\n\n<p>Diversity and inclusion factors have a larger impact than ever on women\u2019s shopping decisions and expectations. With diversity and inclusivity growing increasingly important in the world of retail and beyond, women consumers expect brands to evolve with the cultures they serve. Among women today there is more scrutiny of brands\u2019 and retailers\u2019 values, hiring practices, product-to-market placements and ability to truly listen to their customers.<\/p>\n\n\n\n<p>Women, like all people, are driven by their values and habits, so understanding what\u2019s important to them, what their day-to-day lives look like and what makes them unique is crucial in fostering a true connection that might influence purchasing behavior.<\/p>\n\n\n\n<ul>\n<li>About half of women in the U.S. believe that having minority-held leadership positions is important and believe that retailers would benefit from hiring Chief Diversity Officer positions. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/US-UK%20Inclusivity%20Gender-Disconnets-Report-FINAL.pdf?utm_campaign=The%20State%20of%20Consumer%20Spending&amp;utm_medium=email&amp;_hsmi=77755077&amp;_hsenc=p2ANqtz-82JHAUJ4GPW26fONhcS2RGlRrz8Xo0BqhwF9fQjmkaB3rqPMl9MG3ydVd7xU0j84LXxBuW4ic3lODn0dHo-dsdFUihIw&amp;utm_content=77755077&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>45 percent of women say cultural inclusivity in brands is important. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/US-UK%20Inclusivity%20Gender-Disconnets-Report-FINAL.pdf?utm_campaign=The%20State%20of%20Consumer%20Spending&amp;utm_medium=email&amp;_hsmi=77755077&amp;_hsenc=p2ANqtz-82JHAUJ4GPW26fONhcS2RGlRrz8Xo0BqhwF9fQjmkaB3rqPMl9MG3ydVd7xU0j84LXxBuW4ic3lODn0dHo-dsdFUihIw&amp;utm_content=77755077&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>44 percent of women believe it\u2019s important for influencers to represent diverse points of view. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/US-UK%20Inclusivity%20Gender-Disconnets-Report-FINAL.pdf?utm_campaign=The%20State%20of%20Consumer%20Spending&amp;utm_medium=email&amp;_hsmi=77755077&amp;_hsenc=p2ANqtz-82JHAUJ4GPW26fONhcS2RGlRrz8Xo0BqhwF9fQjmkaB3rqPMl9MG3ydVd7xU0j84LXxBuW4ic3lODn0dHo-dsdFUihIw&amp;utm_content=77755077&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>67 percent of women say that inclusivity in extended sizing is the top diversity factor to consider. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/US-UK%20Inclusivity%20Gender-Disconnets-Report-FINAL.pdf?utm_campaign=The%20State%20of%20Consumer%20Spending&amp;utm_medium=email&amp;_hsmi=77755077&amp;_hsenc=p2ANqtz-82JHAUJ4GPW26fONhcS2RGlRrz8Xo0BqhwF9fQjmkaB3rqPMl9MG3ydVd7xU0j84LXxBuW4ic3lODn0dHo-dsdFUihIw&amp;utm_content=77755077&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>55 percent of women in the U.S. say they would temporarily stop shopping at a brand or retailer who released an offensive product. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/US-UK%20Inclusivity%20Gender-Disconnets-Report-FINAL.pdf?utm_campaign=The%20State%20of%20Consumer%20Spending&amp;utm_medium=email&amp;_hsmi=77755077&amp;_hsenc=p2ANqtz-82JHAUJ4GPW26fONhcS2RGlRrz8Xo0BqhwF9fQjmkaB3rqPMl9MG3ydVd7xU0j84LXxBuW4ic3lODn0dHo-dsdFUihIw&amp;utm_content=77755077&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n\n\n\n<li>71 percent of women believe brands and retailers should make it at least six months without any offensive items released before they would feel comfortable purchasing from them again. [Source: <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/160569\/docs\/US-UK%20Inclusivity%20Gender-Disconnets-Report-FINAL.pdf?utm_campaign=The%20State%20of%20Consumer%20Spending&amp;utm_medium=email&amp;_hsmi=77755077&amp;_hsenc=p2ANqtz-82JHAUJ4GPW26fONhcS2RGlRrz8Xo0BqhwF9fQjmkaB3rqPMl9MG3ydVd7xU0j84LXxBuW4ic3lODn0dHo-dsdFUihIw&amp;utm_content=77755077&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener\">First Insight<\/a>]<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opportunities\">Opportunities for financial success<\/h2>\n\n\n\n<p>Women who are active in their own financial planning are less stressed on average than those who avoid it. There are many ways to prioritize financial success such as committing to your <a href=\"https:\/\/www.lexingtonlaw.com\/blog\/life-events\/guide-to-retirement-plans.html\" target=\"_blank\" rel=\"noreferrer noopener\">retirement<\/a> savings, learning investment strategies and managing your personal credit and <a href=\"https:\/\/www.lexingtonlaw.com\/blog\/credit-101\/whats-the-right-way-to-pay-off-debt.html\" target=\"_blank\" rel=\"noreferrer noopener\">debt<\/a>.<\/p>\n\n\n\n<p>Managing credit card debt or poor <a href=\"https:\/\/www.lexingtonlaw.com\/blog\/finance\/credit-score-statistics-2018.html\" target=\"_blank\" rel=\"noreferrer noopener\">credit<\/a> is an important starting point on the road to financial success. Taking responsibility for debt or bad credit will help you secure a more prosperous financial future, and <a href=\"https:\/\/www.lexingtonlaw.com\/our-services\" target=\"_blank\" rel=\"noreferrer noopener\">utilizing the help of a credit repair team<\/a> could help you manage the process. If you are a woman moving toward financial independence, know that it\u2019s never too late to take steps toward a brighter financial future.<\/p>\n\n\n\n<p><a href=\"https:\/\/lexingtonlaw.com\/disclaimer\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"><strong><em>Note:<\/em><\/strong><\/a><em> Articles have only been reviewed by the indicated attorney, not written by them. The information provided on this website does not, and is not intended to, act as legal, financial or credit advice; instead, it is for general informational purposes only. Use of, and access to, this website or any of the links or resources contained within the site do not create an attorney-client or fiduciary relationship between the reader, user, or browser and website owner, authors, reviewers, contributors, contributing firms, or their respective agents or employers.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By 2028, women are projected to own 75 percent of discretionary spending in the United States. Learn more interesting statistics about men\u2019s and women\u2019s spending habits here.<\/p>\n","protected":false},"author":63,"featured_media":15137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v18.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Women\u2019s Spending Habits, Statistics and Trends for 2023 | Lexington Law<\/title>\n<meta name=\"description\" content=\"By 2028, women are projected to own 75 percent of discretionary spending in the United States. 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