A new study is indicating a certain segment of American consumers are doing what they always wanted to do — buy the car of their dreams.
According to the automotive website TrueCar, this is particularly true among baby boomers, or people who were born between 1947 and 1965.
TrueCar compiled a list of the top brands middle-aged motorists purchased in 2009 and 2010. The top three makes were luxury brands. Leading the way was the Mercedes-Benz, as 56 percent of Mercedes vehicles were purchased by middle-aged people.
Among specific models, the Porsche Boxster was the runaway leader, followed by the BMW 6 Series Convertible and the Mercedes SL Roadster.
"Many baby boomers are experiencing another phase in their life," said Jesse Toprak, vice president of trends and analysis at TrueCar. "The nest is empty and because they have reached a heightened income level giving them both time and financial freedom, they chose vehicles that provide them with a luxurious, safe feel and a youthful, sporty drive."
Carbuyers often choose to finance their vehicle, but this can be difficult to do with a poor credit history. Consumers may first need to repair bad credit by seeking out assistance from a credit repair attorney. They may be able to identify inaccuracies that are leading to a consumer's low three-digit score.