Through the first three weeks of November, consumers did a considerable amount of buying at retailers' websites, a new survey reports.
According to digital media provider comScore, e-commerce spending among consumers through the first 20 days of November totaled $9.7 billion, a 14 percent increase compared to the same period in 2010.
"The 2011 online holiday shopping season has shown strength in the early going with a year-over-year growth rate of 14 percent," said Gian Fulgoni, chairman at comScore. "With the persistent backdrop of macroeconomic uncertainty and continued high unemployment, consumers appear to be increasingly favoring the online benefits of convenience and lower prices."
Fulgoni added that with economists predicting holiday spending will continue as December 25 nears, 2011 promises to be a strong year for many online retailers.
Something that consumers are buying more of online rather than in person are new cars. To increase demand, dealerships often offer low-interest financing. However, in order to take advantage of these offers, consumers need strong credit reports. Car buyers may want to review their financial histories to make sure their scores are being accurately represented.