Consumers are resorting to the internet more frequently to buy electronic items, a new report reveals.
According to Consumer Reports' Annual Electronics Buying Survey, online shopping scored higher in almost every respect compared to retail outlets. Last year, 34 percent of electronics purchases were made via the internet — twice the rate when compared to 2006.
"Our survey shows that consumers are getting more and more comfortable making electronics purchases online — even big-ticket items like TVs," said Paul Reynolds, electronics editor for Consumer Reports. "But there are also many shoppers who prefer to see items up close before buying. Some walk-in stores are among the best electronics retailers in our ratings."
The report also detailed some of the ways in which electronics shoppers can save money this holiday season.
If consumers are making holiday purchases via credit card, they may want to check their credit report in the aftermath of the holiday season. Inaccurate notations may impact their credit score, making it more difficult to obtain a loan with a prime interest rate.